Advisor Differentiation

At Waterfront Financial Group, we find that some people spend more time planning their annual vacation than they do a lifetime of retirement income.

We advise 401(k) plans with limited numbers of participants because we feel it is important to meet with each and every person individually.

Each employee has specific needs and we help them pursue a successful retirement based on those needs.

We measure the success of a plan by whether the individual employee is on track toward a successful retirement – that's the Waterfront difference.

Registered Investment Advisor (RIA) Model – our advisors act as a '3(21)' investment fiduciary

We are a co-Fiduciary to your plan

Our Services Include:

Assist you with preparing your Investment Policy Statement
Ongoing Investment Recommendations
Ongoing Investment Monitoring
Qualified Default Investment Alternative (QDIA) assistance
Performance Reporting

We also act as a Consultant to the plan

Our Services Include:

Service Provider Liaison
Educational services to Plan Committee
Participant Enrollment
Participant Education
Plan search support/Vendor Analysis
Benchmarking Services
Assistance Identifying Plan Fees

Accredited Investment Fiduciary (AIF)

Mark Hegstrom, Managing Partner, holds the AIF designation

He adheres to a Code of Conduct and Ethics to help manage conflicts of interest

He receives annual training to keep certification current

Every employee, every year

We believe we should see each participant, every year

Your employees should be Retirement Ready

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