Mark C. Hegstrom, AIF®, CEPA®, CPFA

Mark C. Hegstrom, AIF®, CEPA®, CPFA

Managing Partner

Mark Hegstrom is a founder and principal at Waterfront. Mark has been a financial advisor and financial planner since 2001. He works with individuals and families who are in transition. These life’s transitions include people who are rebuilding after a divorce, maintaining independence after the loss of a loved one, changing jobs or careers, getting married and starting a family, and preparing and going into retirement. Mark believes that each transition in life is unique to that person, and draws from his experience with others to put together a solution that is specific to every situation.

Mark has a passion for retirement income planning. He works with companies to put in place a retirement plan. He meets with every employee, every year, as he feels it is his responsibility to help people saving in a company retirement plan to maximize the benefit and to work toward their retirement goals.

Mark writes, manages and implements asset allocation strategies for the Waterfront Financial Group. These allocations are part of a comprehensive financial planning approach that provides a tailor-made investment strategy for each client. As an “Income Distribution Specialist,” Mark’s focus is not only on the preservation of capital, but putting together customized strategies for clients to aim to provide an income stream in retirement that they cannot outlive. Mark is an excellent public speaker and puts on workshops and seminars around the country on how to put a paycheck in the mailbox for life.

Mark is also Certified Exit Planning Advisor. He helps business owners to plan for what may be their single largest lifetime transaction: the transfer of their business and transition into retirement. He works with business owners who are coachable, resourceful and decisive to  assess their personal readiness for their exit, financial readiness to exit, and business attractiveness. Exit planning is good business planning, so I also believe a business owner should have a Succession Plan, Continuity Plan and Written Exit Plan.  We call this work Business Owner Succession Strategies (BOSS).

Sign up for Mark's monthly Exit and Succession Planning Webinar.

Mark is an avid golfer, loves the outdoors and spending time with his family.

Mark is very active in his local Rotary Club and has served on the District level in several capacities, including District Governor. Mark is also active in the community and previously served on the board at the Edina Chamber of Commerce.

Mark and his wife Colleen have two adult children, and have been blessed with two beautiful granddaughters.

Mark holds the AIF designation, Accredited Investment Fiduciary. As an AIF, Mark has the responsibility of a high standard of investment fiduciary care for his clients’ accounts and investments.

Waterfront Financial Group specializes in financial planning and is passionate about helping clients develop plans that strategically seek to offer retirement income. Being able to provide an accountable, customized solution is what drives the company, and it is each team member’s responsibility to support this critical goal. Mark participates regularly and is a member in good standing in the MN Chapter of the Financial Planning Association.

The Edina Morningside Rotary Foundation is a 501(c)3 non-profit corporation, and manages funds raised by Edina Morningside Rotary Club. Funds from this Foundation are disbursed as grants championed by a member of the Edina Morningside Rotary Club. Waterfront Financial Group sponsors the organization and Managing Partner, Mark Hegstrom is the District Governor Designate (2016-2017).

Waterfront Financial’s, Mark Hegstrom was a previous board member for the Edina Chamber of Commerce. The mission of the Edina Chamber of Commerce is to make Edina the optimum place to do business by providing opportunities for business growth and development, community involvement and enrichment, and personal and professional growth. Our members are made up of many industries with a diversity of size and are from all over the Twin Cities Region.